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http://www.brickmarketing.com/blog/approach-b2b-content.htm

The 5 Step Approach to B2B Content Marketing

Writing by Nick Stamoulis in B2B SEO Marketing

Content is considered to be King for a reason. Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers. B2Bs are investing more into content marketing, which is great, but many are still making some mistakes along the way. Content marketing is really a 5 step process and many B2Bs are missing at least one of the steps. A thorough B2B content marketing campaign includes the following steps:

Research

Skipping this step can limit the success of your content. Before you start writing it’s important to see what kind of content others in the industry are creating. Take a look at their approach and analyze what might work for your business and what wouldn’t. The content that gets shared the most and receives the most content is obviously what people want to see. Just as you would when starting a business, do some competitive research. Don’t use this information to copy a content marketing strategy, but look for opportunities where you can improve upon what is already being done. If you just post more of the same, it will be difficult to get noticed.

Create and Edit

Once you’ve decided on your topic, you need to decide what the best format for that content should be. It can be a blog post, article, white paper, eBook, guide, video, podcast, infographic, etc. Once you’ve created something that you think is worth sharing, get a second opinion and make sure to triple check for spelling or grammatical errors. Remember, this content is a representation of your business.

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