Case Study

MANEL’S - CASE STUDY

I. Point of View

Top Management/ the owner of Manel’s restaurant

They are the one who has the responsibility to decide what they need to do, to be more familiar in the industry. They will do something that will catch the attention of the customers. Since the Manel’s Restaurant is a family owned business, they need to familiarize themselves in Marketing strategies that the other restaurant do.

II. Case Problem

What should Manel’s have done, when it comes to selling their Salad dressings at a higher price compared to other known salad dressing?

III. Objectives

• To determine the marketing strategy used by Manel’s restaurant

• To be able to get a good distribution channel for Manel’s

• To help the Manel’s Management to advertise their products through hiring of agents in able to compete with the same line of products.

IV. Case Facts

Even though Manels’ is popular with their delicious, unique, homemade salad dressings, they need to know how their product to be distributed in the market and the right process in order to lessen the cost of their production that cause higher price when it already delivered in the market.

V. SWOT ANALYSIS

Strengths

 High quality of work and their experience

 Good value of services and price

 ability to respond quickly to customers demand

 Has a Quality salad dressings that patronize by the consumers

Weaknesses

 Very narrow product line

 limited distribution

 higher costs

 weak market image

 poor marketing skills

Opportunities

 could develop new products

 competitors have poor products

 Packaging: New generation of consumers appreciate high end bottling and labels

 customer loyalty Threats

 Competition: with similar line of products

 price war

 rising operating costs

 competitors adapt new strategies

VI. Alternative course of Actions...