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PROOF

2 013 A N N UA L R E P O RT

28%

Woodford Reserve increased net sales by 28% in fiscal year 2013 and showed great potential internationally.

PROOF

15%

Herradura net sales grew 15%, outpacing the global tequila category’s low single-digit growth.

PROOF

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HOW IT WORKS:

Layar is a leading augmented reality platform. Layar enhances the Brown-Forman Annual Report by displaying videos on your smartphone, without ever leaving the printed piece. Look for the smartphone icon as your guide.

The pages in our Annual Report have been enriched with Layar and contain digital content that you can view using your smartphone.

STEP 1: Download the free Layar app for iPhone or Android. STEP 2: Look for pages with the smartphone icon. STEP 3: Open the Layar app, hold the smartphone above the page and tap to scan it. STEP 4: Hold your smartphone above the page to view the interactive content.

Brown-Forman is thriving. There are lots of reasons: more than 143 years of authenticity in North American whiskey, one of spirits’ fastest-growing global categories; powerful brands, led by iconic trademark Jack Daniel’s and including names like Woodford Reserve, Southern Comfort, Finlandia, Herradura and Sonoma-Cutrer, among others; and a knack for growing those brands, both by expanding to new geographies and by creating new expressions. Our beverages’ strength is measured in proof. So are the strengths of our company and our people, where the proof is in our brand successes, our growing global presence, and our financial performance. And as we look ahead, we’re confident there’s more proof to come.

Please scan the page to the left with your Layar-enabled smartphone for a short video of CEO Paul Varga citing some proof points on how Brown-Forman is thriving.

Brown-Forman 2013 Annual Report

01

P RO O F I N W H I S K E Y L E A D E RS H I P

JACK

Growing an American Icon

DANIEL’S

11

Scan this glass of Jack...