Marketing

INTRODUCTION

Havells India Ltd is a billion-dollar-plus electrical equipment company founded in 1958, with products ranging from industrial & domestic circuit protection switchgear, cables & wires, motors, fans, power capacitors, compact fluorescent lamps (CFL), luminaries for domestic, commercial & industrial applications, modular switches covering household, commercial and industrial electrical needs, water heater and domestic appliances.

Havells owns global brands like Crabtree, Sylvania, Concord, Lumiance and has 94 branches / representative offices with over 8000 professionals in over 50 countries. It has 12 manufacturing plants in India located at Haridwar, Baddi, Noida, Faridabad, Alwar, Neemrana and 6 manufacturing plants are located across Europe, Latin America & Africa and with more than 20,000 global distribution network.

The company has acquired a number of International certifications like BASEC, CSA, KEMA, CB, ASTA, CPA, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD ( Bahrain) for various products.

The study is about the customer satisfaction and perception for the Electical images including internet marketing, availability of information material etc., Quotation processing, Order processing, Technical consulting service and other customer services.

The organization functions with various departments :

1) Marketing

2) Finance

3) Personnel

4) Production

It maintains a cross department interaction for achieving the organization effectiveness. The departments are driven by qualified and experienced professionals with an efficient work force. It encourages employees to be participative, innovative and creative and thus creating a team spirit which helps them to realize collective potential. The products of the company have a good reputation in the market and hence growth of the company is very imminent.