Carrefour

Cover Sheet

BMA385 (SOU) Group Report

Topic of the Report: Marketing Expansion Report for H&M

Group Member Name/Student ID: Zou Yingchao/145165 Class number: 9

Group Member Name/Student ID: Guan Jian/145141 Class number: 9

Group Member Name/Student ID: Lin Yixin/145149 Class number: 9

Group Member Name/Student ID: Class number:

Marks: 16.5 / 20 Marker:

Note: The quality of your report will be assessed against the marking criteria by referring to the rubrics as shown on the next page. In addition, general comments and feedback for your work may be provided below. You must combine this Cover Sheet and the Marking Criteria and Rubrics on the next page with your report into a single Word file before you submit. If this is not done the assignment will not be accepted and therefore not marked.

Comments:

Well Done. The report shows the evidences of great efforts devoted to the research. Your group demonstrated sound understanding about the knowledge framework, well organised and structured analysis, insightful and logical evaluation of H&M’s strategies. SWOT analysis is focused as well. Fnal recommendations are reasonable and practical.

Marking Criteria and Rubrics for Group Report:

|Criterion |HD (100%-80%) |DN (70%-79%) |CR (60%-69%) |PP (50%-59%) |NN (0%-49%) |

|Locate and research information |Referred to a complete set of |Referred to most key information; |Referred to much relevant |Referred to about half relevant |Referred to some relevant |

|related to the chosen Asian |information; demonstrated comprehensive|demonstrated considerable knowledge. |information; demonstrated reasonable |information; demonstrated partial |information; demonstrated some |

|country and the company (20%) |knowledge....