Strategic Planning

Valley City State University | Strategic Management

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The Coca-Cola Company

Organizational Redesign: An Organizational Approach

Haley Baasch & Kayla Visto

Valley City State University | Strategic Management

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The Coca-Cola Company

Organizational Redesign: An Organizational Approach

May 5, 2014

Table of Contents

The Coca-Cola Company 1

History 1

Mission 2

Vision 2

Values 3

CEO’S leadership 3

SWOT Analysis 4

Strengths 6

Weaknesses 6

Opportunities 7

Threats 7

Redesign 8

Industry Environment 10

Five Forces Model 10

Intensity of rivalry among established firms 10

Threats of Substitutes 11

Risk of Entry by Potential Competitors 11

The Bargaining Power of Buyers 11

The Bargaining Power of Suppliers 11

Macroenvironment 12

Political/Legal 12

Technological 12

Economic 12

Strategic Group 13

Industry Dynamic 13

Process Innovation 14

Thought Leadership 14

Collaboration 14

Life Cycle 15

Global Future 16

National Context 16

Competitive Position 16

Competitive Advantage 16

Building Blocks 18

Distinctive Competencies 20

Changing Industry 21

Company’s Ability 23

Quality Enhancing Practices 23

Innovation 25

Responsiveness 27

Competitive Position 28

Differentiation 29

Market Segmentation 31

Distinctive Competencies 32

Generic Business Model 33

Advantages and Disadvantages 34

Strategic Group 36

Company’s Business Model 37

Mature Industry Environment 38

Protecting and Strengthening Industry Competition 39

New Strategies and Future Advantage 41

Dominant Product Technology 42

Technical Standards 43

Customer Attributes 45

Dominant technology Diffusion and Position 46

Intellectual Property 48

Value Creation 50

Company Responsiveness 51

Cost Pressures 52

Global Strategy 53

Coca-Cola’s Foreign Market 54

Horizontal Integration Strategy 55

Vertical Integration...