Five Year Marketing Plan

Five Year Marketing Plan

Best Friends Home Pet Care, L.L.C

Table of Contents

1. Executive Summary

2. Company Description

3. Strategic Focus and Plan

4. Situation Analysis

5. Market-Product Focus

6. Marketing Program

7. Financial Data and Projections

8. Organization

9. Implementation Plan

10. Evaluation

Executive Summary

God’s wonderful and amazing creatures have been part of our culture for centuries. From kings to queens, from Pharaohs to goddess, humans have bestowed great honor and respect for their companions. Fast forward to present and it is estimated in 2010, that pet owners will spend a staggering forty billion dollars for “Pet Services,” in American alone. There is a reported seventy million households in the United States that own some type of creature in which they consider to be part of the family. This equates to sixty-two percent of all households owning at least one pet. Pet services themselves have traditionally been thought of in terms of Veterinary Care, Grooming and limited Kennels. However, in the last twenty years this has changed as more and more owners treat their companions with all of the luxuries available ensuring their companions live longer more happy lives. Charlotte County, Florida “Best Friends Home Pet Care” was founded by having a unique insight as well understanding the overwhelming need in our county for a Mobile Pet Care Company which meets or exceeds high criterion in bringing reputable, honest, insured, educated pet care directly to the owner.

Company Description

Welcome to Best Friends Home Pet Care, your premier resource for quality, trained and certified in veterinary technology by the state of Florida, in-home pet care. Business owner Samuel Terpening holds a bachelor in Veterinary Technology from St. Petersburg, Florida, as well as a bachelor in Business Administration from Edison State College, right here in Charlotte County. I am a member of the Chamber of Commerce, PSI, Pet Sitters...