Strategic Analysis

Background

GymSports New Zealand (GSNZ) is a national sports organisation that encompasses five specific sports: trampoline and tumbling, women’s artistic gymnastics, men’s artistic gymnastics, rhythmic gymnastics, and sports aerobics. In 2007 GSNZ were struggling financially and the board realised that they did not have a sustainable future without significant change.

GSNZ and Sport & Recreation New Zealand (SPARC) commissioned a structural review which led to the provinces voting to restructure the organisation in 2008. The key elements of the restructure included winding up the provinces as legal entities and structuring the provinces into larger regions. Additionally greater emphasis was created in the constitution on seeking the right mix of managerial skills in both the regional and national boards. The benefits of the restructure were to include a greater ability of GSNZ to deliver programmes via clubs, and a stronger management position to accelerate the growth of GymSports. Since this transformation GymSports has been identified by SPARC as one of their seven top priority sports in New Zealand.

A new national strategy was created with a new mission statement, vision and values that are expected to provide clarity, direction and guidance for the regional boards and member clubs.

The GymSports Midlands region (GSM) was born out of this restructure and is made up of the three former provinces, Waikato, Taranaki and Bay of Plenty collectively. There are 21 affiliated member clubs in the Midlands region and approximately 2000 athletes participating in GymSports every week.

GSM then set about the development of its second tier strategy (attached as Appendix one).

Strategic Issue

The strategic issue being addressed in this report is a review of the draft strategic plan for the GSM board and to identify ways of enhancing this strategy. The GSM board has identified uncertainty about the effectiveness of their strategic plan.

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