Socical Media

Instagram

Strengths

Innovation; the first social network of only photos

Half photo editor, half social network

The people can share photos on social networking sites like Facebook, Twitter, Tuenti, Tumblr and Flickr.

Is the runner-up Best Mobile Application in the TechCrunch Crunchies 2010

Highest quality of workforce

It is a free application for sharing photos and communication with comments

Is a Global App

Has a wide audience, near to million active users

Is a online app

Weaknesses

[list]

[*]Instagram can fail in the quickly loading photo

[*]This limited for users of Apple iOS and Android

[*]The people cannot customize the profile according to the taste of each person

[*]This application is limited to comment and put like in the photos, this don’t has chat or access to other communication among users

[*]The users can not view the profile picture

[*]The application owners are required to solve the problems that faced the users

[*]you can only view fotos if you follow the certain person

[*] slow photo loading

[/list]

Opportunities

Product and services expansion

The people have visual interaction through real-time photos

Extend to all servers and software - licensed freeware

Growing demand for smartphones that have this application will help that the users increase

Integration of multiple platforms and social networks

Can replace other cameras because users can apply photo effects as filters, frames, colors and vintage retro.

Will be available for all people and in languages like German, French, English, Chinese, Spanish, Japanese, Korean, Portuguese, Italian.

Threats

Competition; exist a large variety of social networks with similar characteristics

There are similar applications

New entrants in the industry for this type of application

Using an inadequate database

Obsolete time of use

People get bored of this application...