Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

The industry research publication titled ‘Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending’ presents a comprehensive analysis of market size by value of online advertisement in Saudi Arabia. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed. The overall advertising expenditure reached USD ~ million in 2012. However, the internet advertisement expenditure reached ~ million in 2012 from USD ~ million in 2007 representing a growth of 81.1% during 2007-2012. Highest increase in the internet advertising spending was observed in the year 2008 and 2009, mainly due to increased broadband subscriptions in the country, which grew at a rate of almost 60.0% in 2009. The Saudi Arabia online advertising industry is also segmented into six major categories namely display advertising and video advertising, search advertising, mobile advertising, lead generation, email and others. The largest contributing segment was display and video advertising which together contributed ~% share in 2012, growing from ~% share in 2007. Search advertising held the second position with a contribution of ~% in 2012, growing from 15.0% in 2007. Segments such as lead generation and email advertising have maintained minimal contributions in the industry. The leading industry contributors in the Saudi Arabia online advertising industry included telecom services, automotive, banking, finance, health and beauty which together accounted for 40.0% of the share in 2012. The leading online advertising industry of Saudi Arabia include players such as Starcom, Mindshare and Initiative which had a share of ~%, ~% and ~% respectively in 2012....