The Article Written by Mr. Carr Warns of the Waning Edge That Technology Can Give Organizations

The article written by Mr. Carr warns of the waning edge that technology can give organizations. He talks about how something can only give an edge while it is not widely used. With everyone using technology to do everything it is made a necessity of business instead of a tool do provide a competitive edge. He states that wide spread use of third party applications and services will result in a type of monopoly. Small businesses that officer proprietary applications will be out sold by cheaper standardized application organizations. Carr also discusses how several big organizations are pushing to become a type of one stop shop for all technical needs. He says when the “war” is over only the winners will be around at all.

In the article it is said how IT could become like electricity. While everyone needs it to run a business it will not be apart of any business strategy. With the necessity of IT potentially becoming so high it can turn into a financial burden for businesses even with the decrease in overall cost. The passive nature of companies purchasing of IT is something that Carr says will have to change. If consumers want to not pay for upgrades that should be include he says they should start playing hardball with the vendors. Along with being frugal with purchase of IT companies should also use it in a more reserved manor.

While there are many explanations to support the statement that technology is losing its edge current trends do not always show it. It is continuing to grow every day and is constantly offering companies new edges in the workplace. A business that might not be able to afford much advertising can use Facebook or Google + to promote their business, find new customers and show those customers promotions to lure them in. 75% of small businesses use Facebook and 69% of small businesses have reported getting customer recommendations through Facebook (Keith, 2011). Carr talks about big business trying to monopolize technology. An article...