Polo by Ralph Lauren

Polo by Ralph Lauren

Ralph Lauren, one of the most successful designers in the United States, has a unique approach. Other designers create product lines, but Lauren first designs lifestyles and then develop a wide range of products to reflect those themes.

In 1968, Lauren began producing an entire menswear line called Polo by Ralph Lauren, including wide collar shirts and wide-lapel suits. His suits combined the Ivy League natural-shoulder look with the fitted shape.

Over the years, Ralph Lauren, chairman and chief executive officer of Polo by Ralph Lauren, has created many product many product lines targeted at different markets and different consumer segments. In 1971 he introduced a line of women’s clothes with an image of understand elegance and femininity. He introduce a sportswear line called Polo University Club targeted at college students and young professional men who were beginning to form their work wardrobes. In 1983, he created a collection of home furnishing, including bedding, towels, rugs and wall covering. In 1994 Ralph Lauren introduce new line of women’s clothing called RALPH. In 1997, he introduce Ralph Lauren Intimate Apparel for men and women. In 1978 Ralph Lauren introduce two successful fragrances-Polo (for men) and Lauren (for women).

By late 1080s, Ralph Lauren was an international presence in the fashion world. His Polo clothing was distributed in Italy, Japan, Canada, Hong Kong, Singapore, Taiwan, Malaysia, Korea, Panama, Mexico, Germany, Austria, Belgium, Brazil, Uruguay, the Netherland and all other countries. He had free-standing stores and boutiques in department stores all over the world.

Lauren designs his products to reflect a lifestyle theme. He begin imagining a lifestyle that he develops like a play, including describing the characteristics, how and where they live, and the types of clothing they wear. Each ads and retail display creates a mood and evokes a lifestyle. Every ad invites the reader to share the fantasy...