Est1 Task 1

A

The success of a company cannot be measured on profit alone. In order to be socially responsible in

today’s world means that a company must make a positive impact in the community it serves. Making

an impact starts with ensuring that the employees of company are treated as a valuable asset. The

employees are the lifeline of any company and are usually the first point of contact a customer has in

their interaction with a company. Knowing that your employees are putting their best face forward

when interacting with customers starts with the culture of the company. A company with engaged

employees that feel they are contributing to the goals and success to a company’s bottom line will

generally be more productive. How does an employer keep its employees motivated to do a good job

besides the pay they receive? How about ingrain themselves in the community they live and work in,

which would display an atmosphere of trust and confidence to the people who rely on them for

products and services. For this trust and confidence to show through, an employee must be a firm

believer in the products and services it is providing to its customers. Every company wants to present to

the customer that their product or service is of the best value available in the market. What better way

to show value than through it’s own employees believing that they provide the best product or service.

To instill this value in the company’s workforce, a culture of trust must be deep-seated through the

organization. These are the same values and morals the company wants to present to potential

consumers of their products. Not only should a company be concerned about current earnings potential,

but investing in the environment of the communities that support their business will only ensure a loyal

customer base for now and generations to come.

Company Q has demonstrated to the...