Organizational Learning and Decision Making at the Contemporary Collection

Organizational Learning and Decision Making at the Contemporary Collection

University of the Rockies

Abstract

The Contemporary Collection store sells beautiful contemporary style furniture along with a large array of decorative items. Contemporary Collection has been a leading boutique home furnishing store for the past 15 years. However, in the past three years, there has been a new major furnishing chain store that has opened and is luring the customers away from Contemporary Collection. This is causing the store sales to drop about 30% in the last year. The customers have told the owner that they are not keeping pace with the new trends in furniture and their products, seem to be old and outdated and certainly not contemporary. The new store seems to offer better customer service to their customers, such as same day delivery and set up. It is important for the owner to change the way the employees think about store operations and how decisions are made. According to Mason, (2014) there are five disciplines that must be mastered when introducing learning into the organization. The decision making process must include all the employees in order to reach goals and improve the sales and make the customers happy.

Keywords: Contemporary Collection, furniture, decisions, disciplines, goals

Organizational Learning and Decision Making at the Contemporary Collection

The Contemporary Collection store sells contemporary furniture and a large array of decorative items and, has been the leading boutique home furnishing store for the past 15 years in the city. During the past three years, however, there has been another major furniture store that has been luring the customers away from the Contemporary Collection store and the sales have dropped nearly 30% over the past year. Included in the following paper there will be discussion on how cognitive dissonance and other biases have led the owner, and other managerial staff to overlook the signs that the store was...