Case Study

BUAD 301 Advanced Business Communications

Fall 2014

Professor Jodi Jewell

Office: 4187 Mihaylo Hall; Email: jjewell@fullerton.edu; Phone: 657-278-8384

Required Texts:

Management Communication; Principles and Practice by Michael E. Hattersley and Linda McJannet, 3rd Edition.

The Business Writer’s Handbook by Gerald J. Alred, Charles T. Brusaw, and Walter E. Oliu

APA Handbook

Office Hours: Monday 2:00-4:00 p.m.

Email consultation: M-F 8:00 a.m. to 5:00 p.m.

Course Prerequisites: Beginning college writing (English 101 or its equivalent), and BUAD 201. You may not be enrolled simultaneously in BUAD 201 and BUAD 301.

Course Information: With a C grade or better, BA 301 satisfies the CSUF Upper Division Writing Requirement for the College of Business and Economics.

Learning Objectives: Upon completion of this course, you will be able to:

• Increase your knowledge of organizational writing/communication in domestic and international markets.

• Critically assess, both individually and in groups, domestic and international business problems, formulate company objectives, and propose and analyze justifiable business solutions based on researched data.

• Demonstrate information competence through library database research and through the integration of the data to bolster arguments that persuade decision-makers to accept proposals and solutions.

• Critically explore ethical business problems and use refined information competence to generate ethically sound and justifiable business solutions.

• Design, either individually or in a group, an articulate, organized, or visually appealing formal business presentation.

• Demonstrate literacy skills by producing university caliber and workplace-acceptable documents.

MCBE Assessment Statement: The programs offered at Mihaylo College of Business and Economics (MCBE) at Cal State Fullerton are designed to provide every student with the...