Checkpoint Audience Focused

Associate Level Material

Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider?

• What communication channels would be appropriate and why?

• What would you do to ensure your message is effective?

• What are some considerations you must keep in mind given the diversity of the audience?

|Audience-Focused Communication |

|Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations |

| | | |Messages | |

|Managers |Professionalism and accuracy of |Visual documentation as well as |To ensure effective the presentation |There are multiple types of personalities |

| |information is important. The manager |paper/electronic copies provided as part of|should not take too long to say. Too |with different levels of knowledge, so when |

| |has the knowledge to listen and direct |communication although using face to face |long of meetings can have people not |speaking to the audience must be clear and |

| |his/her employees. A manager should be |talking. Verbal communication should be |wanting to pay attention and become |understandable. The information should be |

| |solid yet compassionate to employees |spoken comprehensible and straight. |bored. Provide only key...