Web Interface Design

Web Interface Design

In today’s world, everyone wants their work done with minimum efforts. The use of internet has made it possible. Due to rapid increase in internet use, there are a lot of companies are planning to make use of this technology and expand their business. In order to make use of internet, they have to develop and design a web site.

Lou et el (2012) in his article discusses about the tremendous annual growth in electronic commerce applications. The increase in e commerce has opened a wide range of opportunities for the business owners to attain growth in their business. They can do that by developing their website. But only developing a website will not be enough. The website should have a very easy user interface as well as it can do all the tasks which it has been assigned to do.

There is so much competition in e-commerce that it raises the issue of retailer visibility. To attain retailer visibility, the promotions of the website and the company should be carried out so that people can be well aware of the website. Promotions can be done either online like on the famous websites like Google, Facebook etc. or by placing ads in TV and newspaper. Another important aspect will be customer satisfaction. In order to lock the customer, they should be given the good user satisfaction. They can get satisfied by ease of use of website, good quality products, good customer service, swift delivery and consumer satisfaction. Feedback should be taken from the customer on regular basis and try to improve the business process according to the feedback received from the customer.

Wells et al (2011), in there are article discusses how quality of the website influences perceptions of purchase intentions and product quality. He talks about a very interesting theory known a s signaling theory. Signaling theory is used for identifying and understanding the signals which are used by the consumers for the accurate assessment of a product. The most common signals...