Designer

Name : Ruchireeka Rath

Address : 281, Canfield Street, Morgantown, West Virginia, USA

E-mail : ruchireeka@gmail.com

Contact : 304-594-8505

SUMMARY

A career of 6 years of diverse experience in Footwear Men's, Ladies, Kids and Sports. A goal-oriented approach, effective team worker, specialized in footwear technology with a deep understanding of the global footwear market and footwear business from product development right through to commercialization. Diverse skill sets stem from prior positions in Product Development, commercialization, designing/ creative conceptualization.

KEY SKILLS

• Demonstrate a high level of understanding: retail/market/product line dynamics and how the products you design affect those environments.

• Range building for various categories of footwear: Running, Outdoor (Adventure), Lifestyle, Sandal, Flip-flops, Kids.

• Providing the color schemes and concepts for the range with the aid of various design softwares and technical drawings and sketches.

• Fashion and trend forecasting and analysis for the coming season.

• Introducing and sourcing new materials to be used like embellishment, accessories, trims and buckles and upper materials – Synth/Mesh/Leather/Lining and others.

• Meeting the basic objectives of price points/cost, style, performance and planning design ranges.

• Market surveys to keep abreast competitive environment in terms of pricing, product introductions and new launches.

• Negotiation on the costing part with the vendors.

• Coordinating between the manufacturing and marketing team.

• Managing the responsibilities of commercialization process till the production.

• Making recommendations for the development of systems and processes.

• Training subordinates and building effective team.

WORK EXPERIENCE

Senior Designer (Bioworld Merchandising, India)

Visit:www.bioworldmerch.com/ for company details. (18th May, 11- 18th Dec, 11)

Brands:...