Smart Communication

WORLD RESOURCES INSTITUTE

What Works Case Study

WHAT WORKS: SMART COMMUNICATIONS -EXPANDING NETWORKS, EXPANDING PROFITS

Providing telecommunications services to low-income markets in the Philippines

SHARON SMITH September 2004

SUPPORT FOR THIS DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY PROVIDED BY:

THE DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY SERIES IS MADE POSSIBLE THROUGH SUPPORT FROM:

IN PARTNERSHIP WITH: COLUMBIA BUSINESS SCHOOL UNIVERSITY OF MICHIGAN BUSINESS SCHOOL UNIVERSITY OF NORTH CAROLINA KENAN-FLAGLER BUSINESS SCHOOL

WHAT WORKS CASE STUDY SMART COMMUNICATIONS AND LOW INCOME MARKETS ii

! !!" & - . /' #!% ' " * + 1" ) * & 4 ' & , ' ' ) * ** & '

!!" #$%

& ' - . 0"

+ # % - . !$ 0# '

* , - . # + 0

' (' + '' "!% '

) + !!

*

3 5

+234 !! ) &(

* !! 6

* & , * ' +

, 5 '

' , ,

'

+ & ,

''

2 4

*

''

) 4 & & ' 6

7 9 9 ( !! & 3 ' ' , * ; !! * ' < & 2 , , = * , 8 ' ('

' '

8 9/+ ' ' (' '

6 , , ' ' 4 , &

9/+ & + !! - . $! + 4: & 5 * & 7 ' , , & ' 6 ' 5 , '&

:( , &

' , :8 + !! - . !!! 6 $ ' ( 7 4

' (' & ) 6

5 6

, & 4 , 7 '

& 6 * ' & 8 9 , 6 ' (' ' & 6 5 + !! ( , * ' & 2 & * , 6

' (' ' , , = :' * ' (' ' 4 ) ) ( ' ' ' , & 6 & & '

!!

5 2 ' - .! " +1! - . !0 + 7 8 6 '

& 6 - . !1 *

& + !! - . & * =

>+ ! $ 5 , &( ; ? '

? ' ,, * 5 ' 7 & , *

& - . !! ' 2 ' * 6 7, ' 8 ? * ' * = * 5 ( ( ' 2 4 * '

6

&

%

' '

' ' * ( &, & '

&( ' & @ ' , 7 '

6 ' & & 6 7 , * '

3 ' *8 & ( 8 ( ' !! !!! 8 A

* '

(

* ' + !!!

- . $ !! '

B

' & 6"

' '' :

! !!! & , !! !!! * 9 ' !! 7 & 8 5 # % 9 8 7 2 81 !! ' ('

2

& ) ' (' ' & * '' :

!! & 7C D 2 1 % ! * !!" * ,

'

3 + - .! 0

+ ,

2 +

, & - .! ! +

& - .! !$ + ! - .! $

) ' & ' 4 , & '

, , 6 *

'' ' ('

;

' '

' * ; 6 * & 6 & *' ' ' ' 8 ' & A 6 4 ' , * : ' + *

(

, ' 6 ' , & *

0

* * ( 7 ' 8 ' 7

'

4 ' & *

? 9 2 = ' & ' , , '...