Portman

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alloly

贡献于2012-10-10

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The-Portman-Hotel-Company

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CASE ANALYSIS

THE PORTMAN HOTEL COMPANY

PROBLEM STATEMENT In what ways Portman higher management could reformulate their HR strategy and thereby leverage its human resource towards fulfillment of the organizational objective of providing a personalized experience in the American luxury hotel industry.

PESTC ANALYSIS OF THE INDUSTRY:  Political: Not Applicable  Economic:  Portman aimed at bringing Asian standards of hospitality in the U.S. which was labor intensive and involved high labor costs. The Personal Valet approach involved the labor cost which was three times as compared to Asia. Hence Portman Hotel Company would require more capital to hire labor.  Because of cheap labor, Asian hotels could afford three employees for every guest whereas America could manage only a 1:1 ratio. Hence Portman had to stay near this ratio to be cost effective.  Social:  The target...