Questionnaire

Dear Respondent,

We, the students of The National Teachers College, are conducting a survey for our subject, Marketing Research Method about the consumer’s purchasing behavior of Isetann Department Store. We would like to ask your help by answering this survey. We assure you that the information will be handled with outmost confidentially.

Direction: Please put a check on your corresponding answer. Please choose only one.

Name (optional):

Address:

Age:

Gender: o Female o Male

Marital Status: o Single o Married o Widow o Separated

Status: o Employed o Unemployed o Student

Monthly Allowance (for students) Monthly Income

o P300-600 o P10, 000 below

o P700-1,000 o P10, 100-15,000

o P1, 100-1,500 o P15, 100-20,000

o P1, 500 above o P20, 100 above

Part I

1. Where do you usually shop?

o Isetann Department Stores

o Puregold

o Ever gotesco Malls

o Tutuban Malls

o Walter Mart

o SM Supermarket

o Robinson Supermarket

Other Specify: _____________________________

2. How often do you usually shop?

o Everyday

o Once a week

o Twice a week

o Monthly

o Other Specify:

3. How much are you willing to spend every time you shop?

o P100 below

o P101-500

o P500-1,000

o P1,100-2,000

o P3,000-5,000

o P5,000 Above

4. What part of the mall do you usually go?

o Bookstores

o Grocery stores

o Apparel/ Dress Shop

o Food Court

o Gadgets Hall

o Cosmetics Area

o Theater/ Cinema hall

o Recreational/Entertainment Area

5. What are the products do you usually purchase?

o Foods/Snacks

o Books

o Gadgets

o Apparels

o Health and beauty products

Other Specify:_________________________________...