Analysis

BVLGARI Ring: A Rhetorical Analysis

The magazine page is clean and calm containing mostly of white. The center contains a black box with a golden/copper ring placed in the middle. There is slight visibility of purple fingers grasping the ring, in a way holding it on display. Below the black box is the brand name printed big and bold. While in the bottom left hand corner barely visible you can make out a website: BVLGARI.COM. This ad is ineffective because the scarce details included are not enough to support the emotion-based claims they evidently want to make.

The obvious purpose of this advertisement is to sell this ring, or rings from this brand name. The company selling this ring is BVLGARI which must contain expensive rings/jewelry. They made their purpose obvious by making the ring the complete center of attention to this ad. The whole focus point of the advertisement is the large picture of the ring in the middle. The first thing that catches a reader’s eye is the product they are trying to get their audience interested in.

This ad is aimed towards wealthy people. We can tell this by the simplicity of the ad. They are counting on people to know the brand which means it must be high class and well known. The ad also doesn’t display any information on how to purchase this watch which also gives the idea that the audience, “wealthy people,” will already know how to purchase their product. They want their readers to have a desire to go out and purchase their product.

This ad was trying to give off pathos in their appeal. However, the ad was ineffective in doing so. Starting off with pathos, they didn’t do enough to give their audience the desire to want their product. The ring they used for display has no type of beauty to it. It looks sort of like a piece of copper rolled into a circle. They should have used a ring with more beauty to it. A ring with diamonds and sparkle to it would have done a better job at catching the audience’s eye. The ad itself is...