Fast Food Consumption

RESEARCH

“DETERMINANTS OF FAST FOOD CONSUMPTION IN MALAYSIA”

BMK3084

MARKETING RESEARCH

Prepared for:

SEETHALETCHUMY A/P THAMBIAH

Prepared by:

HANISAH ABRAMSAH 1081108363

ALI MOHAMMAD BIN SHAHBAL 1061100333

GAN YI JIANG 1081100798

AMIR HOSSEIN MOSTOFI 1071118249

CHIN YEET CHEK 1091105658

ACKNOWLEDGEMENT

We had successfully completed this research on the “Determinants of fast food consumption in Malaysia”. This study has consumed a lot of our time and effort to make this it a success. Opportunely we have great, skillful and dedicated group members whom were willingly to complete all the tasks till it become an integrated, strong and committed research once it had been completed.

We are bound to the Honorable Ms. Seethaletchumy A/P Thambiah, Lecturer of our marketing research (BMK3084), for her courage and outstanding support and her valuable knowledge. By teaching us how to clearly understand and express our ideas and showing us different ways to approach a research problem and the need to be persistent to accomplish a goal.

The whole report really brought us together to appreciate the true value of friendship and respect of each other. The more we argued, the closer we are at the end of the day.

Last but not least we would like to thank our family members for the support and courage that they had given us without fail. Without them, we would not be here today to pursue our education.

We thank everyone who has helped us directly or indirectly in making this report a success.

TABLE OF CONTENT

1.0 Research background 6

1.1 Problem statement 7

1.2 Research question

2.0 Research objective

3.0 Research framework

4.0 Research methodology

4.1. Research type and general goal

4.2 Population and sample

4.3 Sampling

4.4 Methods of Data Collection

4.5 Limitations

5.0 Results

6.0 Conclusion

7.0...