Consumers Preference Between Brand or Price in Case of Fast Food Consumption

Report | Consumers Preference BetweenPrice or Brandin case of Fast Food.Submitted by: Tasnuva Imroz 082 078 030 Nusrat Jahan Ratri 073 112 030 Amit Hasan Himel 081 910 530 M. Raisul Haque 081 808 030Submitted to:Syed Kamrul IslamMKT 470Section 317th April 2012 |

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Letter of Transmittal

April 16, 2012

Syed Kamrul Islam

Course Instructor

MKT 470

North South University

Subject: Submission of report as per course requirement

Dear Sir,

We are pleased to submit the due report on fast food consumption behavior for the MKT 470 group project. We have worked on our project according to the instructions given in the group project outline. We tried our best to gather as much information as possible. Much of the information was gathered from the internet; besides this our course material also helped us a lot.

We hope that you will like our work and would consider our endeavor and find the report satisfactory.

Sincerely,

Nusrat Jahan Ratri 073112030

Tasnuva Imroz 082078030

Amit Hasan Himel 081919530

Raisul Haque 081808030

Table of Contents

Contents | | | Page no. |

Executive Summary | | | 3 |

Introduction | | | 4 |

Objectives | | | 5 |

Hypothesis | | | 5 |

Methodology | | | 6 |

Fast food | | | 6-7 |

Reasons for Growth of Fast Food Consumption | | | 7-8 |

Fast Food Industry in Bangladesh | | | 8-9 |

Influencing Factors to Visit Fast Food Shop | | | 9-10 |

Primary Data Analysis | | | 10-23 |

Qualitative analysis | | | 24 |

Findings | | | 25 |

Literature Review | | | 25-26 |

Recommendation | | | 26 |

Limitations | | | 27 |

Conclusions | | | 28 |

Reference | | | 29 |

Executive Summary

Fast food is a high growing industrial sector of Bangladesh as it is concerned with the tastes and habits of the people. The food taking habit has been changing very fast among the people of Dhaka-the capital city of Bangladesh over last...