Marketing

IMC Campaign Analysis

Ahmed Sabry 22-0449

Omar Sherif

Advertising in business is a form of marketing communication used to inspire, influence, or persuade potential consumers to buy a certain product. McDonald’s use various types of advertising to achieve maximum ingestion for example posters, billboards, TV ads, radio ads and social media ads all ending with their well known slogan “I’m loving it” making it the first thing coming to mind when thinking about the brand, also most McDonalds posters are of a red background, red being a color evoking hunger, to greaten the purchase potential of observers.

E marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. McDonalds use social electronic platforms such as Facebook and Instagram to market for their products even Ronald McDonald, the McDonalds mascot, has his own twitter account. Moreover McDonalds recently established an independent online ordering system tranquilizing the buying experience, hence making their products more available and leading a successful marketing strategy.

Public relations is the way a companies communicates with the public and media, regarding McDonalds’s policy in maintaining a strong public image all staff, packaging and home delivery vehicles are in uniform and are tagged with the McDonalds logo reflecting the standers the brand offers, moreover in order to create a child friendly environment McDonalds has it’s own team of mascots to welcome children and host their fun birthday parties, McDonalds also offers a free toy with each happy meal, the name connoting happiness and joy, building a strong relationship between the brand and potential soon to be customers. On the other hand McDonalds also takes part helping the community by...