Branding of Tata Sky

Branding of TATA sky

Tata Sky has the trust of brand TATA and the technology of Sky has made Tata Sky a brand to reckon with. The name Tata is a well known brand which will command respect and trust among consumers which gives an identity to the brand of Tata Sky and an edge in the market. Also, due to its creative advertising, the brand will enjoy top-of-mind recall and recognition by consumers across markets. From time to time Tata Sky will come up with various promotional offers like ‘Family and Friends referral scheme’ and new products like Tata Sky plus to encourage customers to make mental commitment to buy their product which increases the brand purchase intention of the customer.

TATA Brand

The TATA Group is one of India's largest and most respected business conglomerates. It comprises 93 operating companies in seven business sectors: information systems and communications, engineering, materials, services, energy, consumer products and chemicals. The TATA Group has operations in more than 40 countries across six continents and its companies export products and services to 140 nations. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses anywhere in the world can match.

SKY Brand

The SKY brand, owned by the UK-based British Sky Broadcasting Group, brings to Tata Sky the reputation of more than 20 years experience of satellite broadcasting. SKY is well known for the innovative products and services launched by BSkyB, such as DTH broadcasting in 1989, digital satellite broadcasting in 1998, interactive television services in 1999 and the SKY+ personal video recorder in 2001. Tata Sky joins an international group of DTH businesses that includes platforms as far apart as the UK and Italy in Europe, and Mexico and Brazil in...