Strategic Ngt

Strategy / SWOT Matrix Tool

This tool provides a systematic approach to identifying strengths, weaknesses, opportunities and threats (SWOT) to assist the strategic planning process.

When you’re done formulating your SWOT list, don’t leave it on a flip chart or in some report never to be formally analyzed. A lot of work goes into generating this list, and yet many organizations do not adequately address the findings.

Information revealed in a SWOT analysis can be used to generate new/better strategies for your organization. By using a SWOT Matrix, you are able to formally analyze and make your strengths, weaknesses, opportunities and threats, a key component of your strategy.

Instructions: Take your top three SWOT items and insert them in the appropriate box in this chart. Then, proceed to fill in the matrix. An example is provided to give you an indication of how valuable this tool can be.

For more information contact Jim Pealow at (613) 839-0085 or jim@amces.com

STRATEGY / SWOT MATRIX EXAMPLE

| | |

|Strengths |List strengths |Opportunities (O) |List opportunities |

|(S) | | | |

|Weaknesses (W) |List weaknesses |Threats |List threats |

| | |(T) | |

| | |Strengths - S | |Weaknesses – W |

|SO Strategies|Use strengths to take |1 |Strong financial resources |1 |Declining membership |

| |advantage of opportunities | | | |...