Jack and Jill

Take home Exam – Research – Tourism and Security

Analyze the Nike data to answer the following questions. In each case, formulate the null and the alternative hypotheses and conduct the appropriate statistical test (s).

a. Obtain a frequency distribution of each of the following variables and calculate the relevant statistics: awareness, attitude, preference, intention, and loyalty toward Nike. This is just frequency distribution so just go to Anlaze then Descriptive Statistics then frequency (select variables: Awarness)

b. Conduct a cross-tabulation of the usage with sex. Procedure Analyze then Descriptive Statistics then cross tabulate (select the two varables; Usage and Sex)

c. Does the awareness for Nike exceed 3.0? Analyze, Then Descriptive Statistics then Descriptive.(Select awarnes, Options. Then Stadard deviation, variance and range)

d. Do the males and females differ in their awareness for Nike? Their loyalty for Nike? * Conduct a T Test for awareness for male and females (Analyze the compare means then independent T-Test)

e. Conduct a T Test for loyalty for male and females (Analyze the compare means then independent T-Test)

f. Do the respondents in the presser have a higher level of awareness than loyalty? Use the results of the analysis above to compare

g. Does awareness for Nike follow a normal distribution? (Analyze then Descriptive Statistics then frequency distribution the Select histogram). Observe the distribution> I also notice that # 1 and 7 is not coded well.

h.

i. Is the distribution of preference for Nike normal? Do the same as above

j. Assume that awareness toward Nike was measured on an ordinal scale rather than an interval scale. Do males and females differ in their awareness toward Nike?Just compared both by using ordinal scale. This can be done using class interval. Compare by doing T Test as done in D and E

k. Assume that loyalty to Nike was measured on an ordinal scale rather than an...