Sr-Kf-013

Kudler Fine Foods

Kudler Fine Foods is a specialty food store. The company has three locations, La Jolla (opened 1998), Del Mar (opened 2000), and Encinitas (opened 2003). All stores carry both domestic and imported foods and each have the following departments: Fresh Bakery and Pastries, Fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese and specialty dairy products.

Kudler Fine Foods Mission

Kudler’s mission is to provide customers with the finest foods, wines, and needs in a comfortable environment. Our selections, experience, and helpful staff all come together to offer each individual customer with a pleasing experience. We provide this service because we go all over the world for our products, purchasing only the finest products, and are very selective in hiring our team members.

Kudler Fine Foods History

Our founder, Kathy Kudler, once was the Vice-President of Marketing for a large defense contractor. She began looking for other opportunities, and found relief from her stress by gourmet cooking. She realized that there was opportunity in opening an upscale epicurean food shop. She developed a business plan, obtained financing and opened her first store in 1998, located in La Jolla. Within a nine month period she broke even and became profitable in the first year.

Service Request SR-kf-013

Develop Requirements for Kudler Fine Foods Frequent Shopper Program

Organization: Kudler Fine Foods

Locations: All

Requester: Manager

Description of Request:

Kudler Fine Foods is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. Sales and marketing is interested in increasing customer loyalty and the profitability of consumers.

Background of Request:

The objective of this project request is to track purchases of individual customer’s along with providing incentives through partnering with other companies. The customer...