Company Strategy -Mis 710

(A) Company Introduction :

JPMorgan Chase & Co. is a financial holding company that provides financial and investment banking services. It offers a range of investment banking products and services in all major capital markets, including advising on corporate strategy and structure, capital-raising in equity and debt markets, sophisticated risk management, market-making in cash securities and derivative instruments, prime brokerage and research. It also offers investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity.

The company operates its business through the following segments: Consumer and Community Banking, Corporate and Investment Bank, Commercial Banking, Asset Management, and Global Finance & Treasury. The Consumer and Community Banking segment serves consumers and businesses through personal service at bank branches and through ATMs, online, mobile and telephone banking. It is organized into Consumer and Business Banking, Mortgage Banking (including Mortgage Production, Mortgage Servicing and Real Estate Portfolios) and Card, Merchant Services and Auto ('Card'). Consumer and Business banking offers deposit and investment products and services to consumers, and lending, deposit, and cash management and payment solutions to small businesses. Mortgage Banking includes mortgage origination and servicing activities, as well as portfolios comprised of residential mortgages and home equity loans, including the purchased credit impaired portfolio acquired in the Washington Mutual transaction. Card issues credit cards to consumers and small businesses, provides payment services to corporate and public sector clients through its commercial card products, offers payment processing services to merchants, and provides auto and student loan services.

The Corporate and Investment Bank segment offers a broad suite of investment banking, market-making, prime...