Case Study #1

Running head: CASE STUDY #1 1

Case Study #1:

Brothers Going Separate Ways or not?

Louis Jones

Florida State College at Jacksonville

Running head: CASE STUDY #1 2

Over the years, the citizens of America have created an ideal that has resonated with people all over the world called the, American Dream. This ideal has spread like wildfire throughout the nation and to countries all over the world. The dream can mean different things to different individuals, but primarily it speaks on this nation’s desire for comfort and happiness (Dictionary Reference, 2014) The citizens of the United States have come from all walks of life and have experienced all manners of labor and they have now decided that instead of being complacent with how things are they should instead make their own rules and go into business for themselves. This term is coined as an Entrepreneur. Jeffry Timmons describes an entrepreneur as a person who has, “the ability to create and built something from practically nothing” (Timmons, 1989). This definition perfectly captures the essence of how entrepreneurs have to use their creativity and infinite drive in order to make their dreams successful. The Petersen family is a perfect example of a family that used all of its resources in order to will their dreams into existence. The text explained that this family used to be poor, but with 30 years of hard work, they were able to generate over $4,000,000 in sales while also having a higher than industry profit margin. Kevin and Derrick are both in a dilemma and are trying to figure out what is their next move. On one hand they have an already established business in which they have experienced all of the business and labor aspects of it and with that knowledge they would be able to run it smoothly. On the other hand they both are very creative and have ideas in which they want to come to...