Case Study

Case Study Project

Total Marks: 100

Elective – Services Marketing Management

Create a multi-level strategic plan to help an industry (your choice) generate, track, capture and distribute more leads.

• A Marketing Plan to build that show spending and starts needed to hit goal.

• Calls to measure the effectiveness of all marketing and advertising efforts.

• Internet spending in order to create better media mixes

• Unique URLs along with micro sites added to all traditional media creative to enhance the tracking process.

• Internet campaigns to generate more immediate response rather than taking a more brand-oriented approach.

• Monthly reporting on Marketing to ensure expectations are being met.

• Consistently to ensure integrity resulting in an increase in results, lower cost

• Communication with media and vendors.

For any business in order to be successful, profitable and to attain market share there is a need for the strategic planning. Before going to present the Key principles of the strategic planning i just want to define what is ‘STRATEGIC PLANNING’

“Strategic planning” is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing Marketing opportunities.

Marketing opportunities.”In other words, “strategic planning” is to shape and reshape the company’s products and businesses to produce satisfactory profits and also its growth in business. Secondly, STRATEGIC PLANNING is a management tool which is used for only one purpose which makes an organization to do better job and which makes the members of the organization to work towards the same goals, to assess and adjust the organization’s direction according to the changing environmen.

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold...