Mak Strategy

The work of philanthropy is not an infant concept in fact it’s a primitive concept in world’s history. It has evolved from individual largess to corporate giving. Now, in this competitive age, peoples are not likely to depend on corporate generosity. So time has come to think differently, that is, cause marketing will be an unequalled tool to serve social causes while, simultaneously, achieve the marketing objectives of the respective company. This marketing effort is used with an aim of ensuring mutual involvement of for-profit and non-profit organization for social and other charitable causes.

Companies are now spending huge amount to obtain positive position in the customer mind. Large portion of marketing budget spends to build brand image, to make customer aware who they are and what they offer. Channel members, strategic partners, media agencies, and communication Medias pocket this money often fails to tap the target market properly. Even, customer has bad impression on corporate philanthropy as it associated with tax-reduction that may used to umbrellaed illegal deeds of the company.

Cause marketing is different from corporate giving, corporate social responsibility, social marketing, and social business as it’s based on marketing relationship not necessarily based on donation.

So, the truth is that, people will remember only those who are work for their kind; always surround them stretching helping hand. They are likely to be served and desire ease solution of their social inabilities. Thus the way cause marketing help the company to attach with people and to slowly inject the brand in their mind.