Entrepeneurial Marketing

Matt Pulley Entrepreneurial Marketing Exam

Question 2

Last week we had guest speaker Mike Grasse from Demco come into our classroom and speak to us about being entrepreneurial for a large corporation. It was interesting to see the difference between being entrepreneurial for a startup and being entrepreneurial for a large company. There were a number of great points that he brought up, but there were a few things that stuck out to me in particular.

One of the most important things he brought up in my opinion was talking about his target market for a new product that he was working on. The product was an interactive program for children to help them learn to read by learning what their interests are, and suggesting literature and stories for them to read in line with their interests. At one point during his presentation he showed us a slide of his company’s marketing strategy, and I was intrigued to see that their target market had changed multiple times throughout the life of their marketing strategy. It had crossed over multiple target markets from parents, to schools, to libraries, and to teachers. This spoke to me in particular because of how much we have been learning about the STP process lately. Between learning about that in class, and having a guest speaker come in and press that point home, I couldn’t help but thoroughly understand that knowing your target market is truly one of the most important steps in the marketing process.

Falling closely in line with my first takeaway from this speaker was another thing that he made sure we understood. Don’t be afraid to reinvent yourself. Mike spoke to us about the process that he had went through with this program and how there were many revisions that were done in order to finally decide their target market and how to reach them. This speaks to me because it is a point that I have heard throughout this entire semester, both from the professor of our entrepreneurial class, other guest speakers,...