Promotion and Digitial Media

The 3 organizations that I have selected are: Nordstrom, H & R Block, and Mixbook

1. Explain how these organizations make use of digital media to represent their products/services to specific segments of the market. 

Nordstrom, a Seattle-based company, opened in 1911. The top retailer in Fortune’s World’s Most Admired Companies list. Nordstrom’s purpose has been to provide a fabulous customer experience by empowering customers and the employees who serve them. Nordstrom restaurants are committed to offering an exceptional dining experience as well. Customers have 24-hour-a-day shopping access at Nordstrom.com since 1998 — with free shipping and returns. The company has taken full advantage of mobile technology to serve customers better with shopping apps, on-the-spot item location, and register free transactions. This put the entire Nordstrom experience directly in the hands of customers, where they're finding countless ways to share it, Tweet it, Pin it and make it their own.

The use of social and digital media, Nordstrom has become crucial in digital media and stands one of the most influential social brands. It’s an eye-catching platform for young consumers, particularly those pressed for time that lacks the freedom to look for sales in brick and mortar stores; flash sites have become immensely popular. By acquiring Haute look, Nordstrom has successfully guarantee that it is well positioned should this trend continue to grow and has undeniably branded a gradually growing target market. To track their customer Nordstrom has successfully made use of digital media by launching TV commercials that give information to the audience, in online marketing it has opted viral marketing by posting numerous videos and advertising that promoted its merchandise.

H & R Block is the world’s largest tax services provider in the U.S.A., having prepared more than 650 million tax returns since 1955. The founders are Henry and Richard Bloch. Their history is one of...