The Factors That Contributes Towards Success and Retaining Customers by Umw Toyota in Malaysia

Research Title:-

The factors that contributes towards success and retaining customers by UMW TOYOTA in Malaysia.

Research Background

Based on Malaysia Private Automobile on Japanese companies, Toyota is one of the Automobile in the Malaysia market. Latest service quality and offering the unbelievable bargain marketing offers are being offered by Toyota and is being well known as the strongest selling point of stable driving passion and dependability on the vehicle’s quality in terms of long lasting usage. Toyota is offering marvelous promotions tools and free gifts will be given away. Even the service are shorten into one hour waiting time yet still maintain their highest standards of requirement. In the non-financial side of view, lack of product awareness and information is not being well delivered to the customer. Not only that, for the past few months ago, Toyota was using the promotional tools to promote their vehicle models and offering bargain price with vouchers and special offer for the installments interest rate.(Toyota, TOPMARK) In this research, the focus is on the finance capital that provided by Toyota and the effectiveness before or after the sales. Toyota service centre and genuine spare parts are well manage by offering warranties to the vehicle within certain standard millage being set by UMW Toyota and servicing car such as replacement spare parts, warranty claims, oil changing and general check up will be done in ASAP (As Soon As Possible) to minimize the user waiting period of time to avoid any inconvenient being imposed to the car owner. UMW is offering 1-hour servicing waiting time on general check-up which a lot of other UMW Toyota rivals still unable to do this service yet. The purpose of this research is to investigate the consumer’s behavior towards UMW Toyota finance Capital and the awareness of this TOPMARK by UMW Toyota.

Research Problem

In the recent Private Transportation market in Malaysia, there is a very high...