Case Study

Mid - Term Assignment (1500- 1700 Words )

Case Study on Recruiting at Kia

As economic conditions became more demanding for some employers, other firms continued

to recruit people for jobs. One firm, Kia Motors America, added a large number of jobs at one

of its newer facilities. As a subsidiary of a South Korean corporation, Kia Motors America added

tons of equipment at its West Point, Georgia, plant, so that ultimately about 300,000 vehicles

would be produced annually. As the firm sought recruits to fill its Georgia

plant workforce, more than 40,000 individuals applied for the jobs, the bulk of which were

production and maintenance positions. However, the need for people in a variety of other occupations,

including air-conditioning service people, cafeteria workers, and medical staff, added to the

depth and scope of Kia’s recruiting. A limited time frame for applications was set by Kia as part of its

recruitment planning. In the recruiting process, a variety of regional

and area sources were contacted as part of the Kia broad publicity and inclusive efforts in the area.

Randy Jackson, HR Director, spent a month visiting colleges and churches, appearing on radio and

television shows, and using other means to market Kia’s recruiting and employment efforts. All of

these activities were done to inform applicants about the numerous jobs at Kia and the month long

time frame for application. To make its recruiting system effective in screening the large number of applicants, Kia established an online-only application process on a special website. As part of its recruiting efforts, Kia and a Georgia Department of Labor agency worked together. One of the agency activities was to make computers available at a local technical college, libraries, and other locations for those persons without home-based Internet. Having the online system allowed Kia’s HR staff to move quickly to identify those applicants who matched available jobs. The use of this system by HR...