Case 1 (Alma Electronics I'Ll Dream of You)

REPUBLIC OF THE PHILIPPINES

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

CABANATUAN CITY

COLLEGE OF ENGINEERING

ENGINEERING MANAGEMENT

CASE STUDY #1

ALMA ELECTRONICS: I’ll Dream of You

Submitted by:

Giselle Ann L. Mendoza

BSCE 3-A

2015

ALMA ELECTRONICS: I’ll Dream of You

INTRODUCTION

  Mr. Andy Mallari opened a small shop selling transistor radios and other electronic parts in Cabanatuan City in 1979. His business grew and by 1990 he was able to save money and purchased a 300 square meter lot and built a two-storey building. He expanded his business in other big towns of San Jose City, Gapan and Guimba in which his current operations cover sales and repair. By this time he employs five salesladies in Cabanatuan and six technicians.

Mr. Mallari’s perspective has changed drastically after he met his former classmate Estelito Chan who now has a well-established appliance assembly plant in Manila. He said that he didn’t start big but rather as a subcontractor for a large assembly plant until he was able to establish his own factory.

Mr. Mallari has three sons, all belonging to the top ten in their respective classes. His oldest is about ready to enter college and is thinking of sending him to an engineering school. He thinks all three have the potential to help him realize his dream of establishing his own assembly plant.

According to Ms. Grace Marie L. Mendoza, Mr. Mallari is blessed for having his three sons that are consistently top in their respective classes. Suggesting for the courses of his sons, one of the course that best fit to his son is ECE or the “Electronic Communication Engineering” because Mr. Andy Mallari obviously had knowledge in electronics which is possible that his son may inherit and obviously his son will learn from their business.

I interview Mr. Tim Hilario, a Safety Officer at a big oil company owned by the government of U.A.E., he suggest that “Mr. Mallari should take his eldest son to an electrical/electronics, or on industrial...