Corporate Citizenship

CORPORATE CITIZENSHIP

Team No. 2

BACKGROUND

•

Social Obligation

Engagement in social actions due to legal

and economic obligations.

1.Classical view: Profit maximization

2.Socioeconomic view: Social welfare

•

Social Responsiveness

Engagement in social actions due to

popular social needs.

CORPORATE SOCIAL RESPONSIBILITY

✦

“We believe that the strong company may not grow without

successful social and sustainable policies. Based on this

statement we focus on people we work with, environment we

care for and the society we live in”.

Russian Railways Logistics

DEFINITIONS OF CSR

➤

“A business’s intention,

beyond its legal and economic

obligations, to do the right

things and act in ways that are

good for society”.

CORPORATE CITIZENSHIP

“The extent to which

businesses are socially

responsible for meeting legal,

ethical and economic

responsibilities placed on

them by shareholders”.

APPROACHES TO CSR

➤

Neoliberal

The only responsibility of a business is to

use its resources and engage in activities

designed to increase its profits.

➤

Neo-Keynesian

Companies integrate social and

environmental concerns in their business

operations and in their interaction with

their stakeholders on a voluntary basis.

➤

Radical Political Economy

There is abuse of corporate power in

global, national and local economies in

their own self interest and frequently at the

expense of society and the environment.

COMPONENTS OF CSR

➤

Community Involvement:

Actions taken by companies to maximize the impacts of their spending, time products, services for the

welfare of community at large.

➤

Human Rights:

Developing workplace free from discriminations, where creativity is encouraged, and balance amongst

employees can be created.

➤

Labour Security:

Freedom of association, right to collective bargaining, and the eliminations of all forms of forced and

compulsory labour.

➤

Environmental...