Engr.Managenent

A Case Study of

ALMA ELECTRONICS : I’II Dream of You

Background of study

Mr. Andy Mallari is the owner of electronics shop that started in 1979. His shop is selling parts that are used in assembly and maintenance of radios, tape recorders, amplifiers and various related appliances. By 1990, the business is expanding and continuously picking up. The operation covers sales and repair. But Mr. Mallari’s perspective has changed drastically when he met his former classmate Estelito Chan, an Araullo University graduate, owner of a well-established appliance assembly plant in Manila. Mr. Mallari thinks that he can follow in the footsteps of his friend. Mr. Mallari has three sons; all are belonging to top ten in their respective classes. He thinks all the three have potential to help him realize his dream of establishing his own assembly plant. His immediate concern now is to identify the right college courses for his children.

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PROBLEM:

1.what college will best suit Mr.Mallari’s sons?

a.WillMr.Mallari’s sons accept father’s idea?

2.How will Mr.Mallari establish his own assembly plan?

OBJECTIVES:

* To be able to determine the right college courses for each of Mr.Mallari’s sons

* Persuade Mr.Mallari’s dream to have his own well established plant

ANALYSIS:

Areas of Consideration

* Personal Opinion of Mr.Mallari’s sons

* Interst of Mr.Mallari’s sons

1. Demand

* External-the demand for electronic part that are used in the assembly and maintenance of radios,tapereacorders amplifiers and various selected appliances in other towns.

* Internal-the demand for more man power to serve all the customers various needs in terms of repair or sales

2. Competition

* External-about Mr.Mallari’s former classmate Estilito

appliance assembly plant in manila and other factory outlet

* Internal-about Mr.Mallari’s employees who are striving for higher position or salary

3. Traditional Attitude...