Mountain Bank Case Study

1. Discuss the strategies that Mountain Bank should implement to achieve a competitive advantage in the marketplace.

Mountain Bank should expand the corporate level strategy by having a stronger presence in the real estate and mortgage banking industry, as well as corporate banking. Corporate level strategy is the company or organizations overall direction in terms of the growth of many business units. There are four areas in which Mountain Bank should focus on when considering developing and implementing a competitive advantage in the marketplace:

 Establish investment priorities and leverage its corporate resources into the real estate and corporate banking business units.

 Initiate action plans to improve the performance of the real estate and corporate banking business units.

 Find ways to improve the balance between the more successful business units in order to maximize performance.

 Have clear missions and goals for each business unit in order to maintain the highest level of customer service, while maximizing profits.

Mountain Bank should also utilize a business level strategy to strengthen the Real Estate and Corporate Banking business units. Business level strategy deals with decisions and actions that affect a particular business unit. It is important for Mountain Bank to establish itself as a strong competitor in the real estate and corporate banking industries. They should utilize the differentiation strategy to set themselves apart from the competition. This strategy would help Mountain Bank create products and services that would be different from other banks. The advantage would be that they can provide their employees with the necessary training in order to implement the changes long-term for the growth of the company. Mountain Bank can achieve success with its smaller business units when strategies are implemented to help determine the greatest earnings without compromising great customer service.

2. Describe the types...