Strategic Planning at Apple Inc.

STRATEGIC PLANNING AT APPLE INC.

Review:

One of the most demonstrated and an innovative firm in the world is Apple Inc. Apple Inc. is an American company which is a multinational corporation. The headquarter of Apple Inc. is located in Cupertino, California. This company has expertise in developing, designing and selling personal computers, and computer software and consumer electronics. Macintosh, the iPod and the iPhone are the best known hardware products of this firm (wiki).

Steven Paul Jobs was born on 24 February 1955, in San Francisco, California, was an American entrepreneur, marketer. Stephen Wozniak was born on 11 August 1950, was an American electrical engineer (wikipedia). Bill Fernandez who was a common friend of these two partners introduced the both at Homestead High School in 1971 (Biography). Jobs dropped out from Reed College after only one semester in 1972. Then he joined the creative classes at the school and spent 18 months. In 1974, Jobs worked for Atari as a video game designer (Biography).

Apple Inc. was founded on April 1, 1976 in Job’s Garage by two extremely innovative and intelligent minds Steve Jobs and Stephen Wozniak. Their entrepreneurial venture was funded by selling Volkswagen Bus belongs to Jobs and a scientific calculator belongs to Wozniak (Biography). For spiritual enlightenment Jobs visited India and then came back to California in the fall. Jobs was interested in starting his new venture and he convinced Wozniak to become his partner by seeing the hobby as well as innovativeness of Wozniak of manufacturing microcomputers that were cheaper.

Apple I was the first computer manufactured in Jobs’ Garage in May 1976. They used the competition pricing strategy of that product having additional features as compare to other computers of that time. Their first sales revenue came from dealing with local dealer who ordered 25 units. Wozniak who was working with HP also, quit his job to join Apple after their first sales revenue. As...