Strategy of Apple Inc

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Strategic Management Process

A study of Apple Inc.

Subhrasankha Bhattacharjee (IE0000037)

Bridge School of Management

Author Note

This paper was prepared for Strategy Management assignment.

Abstract

Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and  Operating System.  Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics.  Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod slim, I Pad and now I Pad 2. Now a day’s Apple is a biggest technology corporation in the planet with the profits of more than $65 billion. It has about 49,400employs all over the world. Fortune Magazine most Admired company in United State in 2008 and in the world in 2008, 2009 and 2010. Apple Inc. is considered to be the most successful electronics company in the world.

Company background

Name | Apple Inc. |

Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution |

Geographic areas served | Worldwide |

Headquarters | U.S. |

Current CEO | Tim Cook |

Revenue | $ 156.508 billion (2012) |

Profit | $ 41.733 billion (2012) |

Employees | 72,800 (2012) |

Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. |

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