Patagonia Case Analysis

1. Which strategies, programs and practices does Patagonia use to achieve each component of the triple bottom line? (environment, social and economic) You may use the case or go beyond the case and use the company website and news articles to answer this question.

-Using less harmful dye

-Taking advantage of organic cotton

-Reduce packaging for clothing

-Strict and clear values implemented within the company

-Project lifecycle initiative

-Expectations of dealers and suppress to cooperate on an environmental project

2. Which of Patagonia’s practices or programs is most beneficial to the company? It’s Stakeholders? To society? How can you be sure?

Throughout the Patagonia company, there a lot of values that were set to be met. However, those values don’t really mean anything if the managers and employees see eye to eye on all those values and truly believe in the same things. Ensuring positive attitude within the company as a whole guarantees successful outcomes and higher productivity.

3. Go online and try to find the company’s sustainability or corporate social responsibility report. What did you find and where did you find it? Does Patagonia quantify any of its triple bottom line results? What are they?

http://www.patagonia.com/us/environmentalism

CSR:

-Promoting fair labor practices and safe working conditions throughout Patagonia’s supply chain

-Provide jobs to overseas workers in less economically developed countries

-Use economically friendly materials throughout the making process

4. Do the companies in your company pair quantify and report their social and environmental performance? What did you learn and where did you find the information?

http://www.ibm.com/ibm/responsibility/

Environment

IBM is committed to environmental leadership in all of our business activities. Our global environmental management system ensures the company is vigilant in protecting the environment across all of its operations worldwide....