Hello

Background

* First exported in 1979, Absolut Vodka quickly soared to one of the best-selling premium vodkas in the world today.

* It is an overnight success... and the “Absolut “in the wild” campaign that started in 1981.

* The campaign ran for 25 years.

Objectives

* Absolut wanted to increase its sales as well as make its bottle widely known just by the design of it

Target Audience

* Vodka drinkers

Strategy

* Their campaign, featured print ads showing bottles "in the wild"

Planning

* They wanted to capture photos for advertisements from all over the world in natural outdoorsy settings.

* Some ads are from Paris, Iceland, and London

Action

* An example of the campaign was one of the advertisements from Iceland picturing a chunk of ice and snow in the shape of a bottle

* The advertisement from Houston was a bull rider in the bucking chute and the shape of the gate around him was the absolut bottle shape

Evaluation of Event Success

* Despite having no distinct shape, Absolut made its bottle the most recognizable bottle in the world.

* Their campaign, which featured print ads showing bottles "in the wild," was so successful that they didn’t stop running it for 25 years.

* It's the longest uninterrupted ad campaign ever and comprises over 1,500 separate ads.

Evaluation:

* In my opinion some of the advertisements were difficult to see where the bottle was incorporated, but most of them were really unique and that is what set them aside from competitors

* For being the longest running campaign I think that makes it successful, but I really liked it because they incorporated so many different cultures

* And that is important because I think it made a lot of people connect with the brand and the campaign