Retailing in India

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Date Submitted: 02/28/2011 07:36 PM

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Role of Value Chain Efficiency in

the field of Organized Retailing



NITIN DATHWAL (IV Semester, Marketing)

Student of

Netaji Subhash Institute of Management Sciences

(Affiliated to Guru Jhambheshwar University, Hisar)


This report is a compilation of work undertaken for fulfillment of Master of Business Administration Course with Netaji Subhash Institute of Management Science, New Delhi.

I take this opportunity to thank my faculty of my institute NIMS, who were instrumental in helping me on this project, providing every support in the fulfillment of this project.

I also wish to place on record the help rendered by store’s managers, sales staff & other administration related staff of Reliance Retail giving valuable inputs & vital information during the tenure of the project.



1) Executive Summary.

2) Research Methodology.

3) Scope of the Research.

4) Indian Economy Overview.

← Per Capita Income.

← Highlights of growing Indian Economy.

5) What is Retail?

6) Organized Retail industry in India.

← Investments.

← Indian Consumer.

← Employment in Retailing.

← Private consumption & Retail.

← Opportunity for global players.

← Right time to think, India.

← F.D.I or No F.D.I.

← Retail space growth

← Plans of some of the large retailers.

← Retail Evolution.

← Highlights from India Retail Report 2007.

← Problem areas in retail.

7) Overview of the value chain problem.

8) Introduction to Supply Chain Management.

9) Objective of Supply Chain.

10) Organized Retail is a function of strong supply chain & robust physical infrastructure.

11) Reliance: Bigger, Faster, Better.

12) Reliance Supply Chain Model.

13) Customer’s & Staff’s reaction to Reliance Retail.

14) Recent Developments of Reliance Retail.

15) Conclusion....