Lingerie Retailing in India

LINGERIE RETAILING IN INDIA

BY:ARADHANA DIXIT

MBA IN FASHION MANAGEMENT

SEMESTER -2

BATCH-2011-2013

ACKNOWLEDGEMENTS

I Aradhana dixit pursuing MBA in fashion management attribute my efforts to firstly my teacher and sole advisor swati ma’am and our director sir who played a prime role by guiding me and giving directions.Thus I would like to thank them whole heartedly to bring out what I feel is the best and would have been incomplete without their guidance.

I would also like to thank m

y friends and classmates for providing me with whatever help possible and my family offcourse for giving me the courage to complete the report staying away from them.

I would also thank my aunt who happens to be my local guardian in delhi as she helped me out with my findings and provided me constantly with matter for the case study project.

I feel nice having completed this enlightening journey with the help of so many people.

ABSTRACT

The Project “Lingerie Retailing In India” covers up statistical data and reports graphs depicting how the scenario was at the nascent stage of Lingerie Retailing and how much it has changed now.

The charts,graphs depict the 2006-2009 data of innerwear market in India.The fluctuations are symbolic of changing trends and the international brands that are entering India.The report also emphasizes on the major players under various categories.

The segmentation into 5 categories is covered up in detail.The consumer criterion and parameters for purchase have also been highlighted stressing on challenges faced as well.

|SNO. |CONTENT |PAGE NUMBER |

|1) |Introduction |5,6...