Nokia

NOKIA’S MARKETING STRATEGIES

IN INDIA

by

Nikunj Daga

2006-2007

A dissertation presented in part consideration for the degree of MA in Marketing

No portion of the work referred to in the dissertation has been submitted in

support of an application of another degree or qualification of this or any

other university or other institution of learning.

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ACKNOWLEDGEMENT

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Writing a dissertation is always the most challenging part of a student’s life. It was definitely the

most important academic contribution by me. This however would not have been possible without

the encouragement and of a few people. Here I take this opportunity to display my gratitude towards

them,

First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of

support and encouragement, guidance and persistent help. Thank you ma’am for your time, support

and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham

University Business School, for all their assistance.

I would like to thank my parents for love and support bestowed on me. Thank you for your

blessings. Also I would like to thank my friends for staying by me during the difficult parts of life.

Thanks for help and love irrespective of the situations. I would also like to thank all my respondents

for taking out time from their busy lives to help me with my research.

Last but not the least, I would like to thank God for all.

Thank You!!

Nikunj Daga

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ABSTRACT

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This research studies the marketing strategies of Nokia, a high technology company in a developing

country India. The study attempts to check the role of marketing activities in success of Nokia in

India. After studying the past of the company and the history of Indian mobile...