Jc Penney

Mobile Apps Business Strategy

Short Marketing Analysis of the Mobile Apps Market

Every modern business needs its own mobile app in order to attract new customers and drive away the competitors without their own mobile apps. 36% of construction companies utilized more than 5 mobile business apps in 2014 (Business-Apps, 2015). In other words, software development becomes more profitable year by year. On the one hand, employers significantly reduced the paperwork and manual data processing with the help of the mobile apps. 23 percent of huge construction companies use ten or even more mobile business apps in 2014. Mobile apps cut costs on inspections (61%), checklists (31%) and work orders (49%). 69 percent of businesses want their apps to connect their data with Dropbox or Google Drive. Apps finally allow signature capture and image capture to happen.

Cute image can attract a lot of new customers. Mobile apps help manufacturers to attract more return clients. Mobile apps can also help the small business to outrun the bigger one (Haselmayr, 2015). Mobile apps elaborate the customer loyalty since the contact between the product and the customer is better because an average customers uses his/her smartphone or tablet PC two hours a day. From this point of view, mobile apps are more effective than billboards, roadside banners, email spam, or websites.

1 General app development costs

It usually takes most mobile leaders from 7 months to 14 months to build just one app. 18 percent of them spend from $500,000 to over $1,000,000 per one app (The Costs of App Development, 2015), while average app costs $270,000. The development of the mobile app includes stages such as planning, design, features, infrastructure, app administration, testing and deployment. The most expensive stage of the app development is infrastructure stage while deployment is the cheapest one.

According to Propelics software...