Coffee Market Research & Emerging Trends Report to 2019

Coffee Market Current Trends, Size, Share, Industry Analysis, Competitive

Intelligence, Growth, Opportunities and Global Forecasts To 2019

Coffee is beverage that is prepared from the processed coffee beans that are obtained in the form

of seeds or berries from the coffee plants and are later made into coffee beans. Coffee can be

prepared & served in many different ways and forms such as espresso coffee, cold or iced coffee,

café latte coffee etc. It is one of the most consumed drinks in the world. The cost, quality, and

standard of coffee depends on its taste, the type of beans, and aroma. Generally, high quality

coffee products are costly.

The growing awareness about coffee and its health benefits, such as increased energy levels,

among people has resulted in the increased coffee serving chains and cafés which eventually is

improving the global coffee market growth. Urbanization along with high standards of living has

resulted in the increased consumption levels of coffee in various trendy forms like cappuccino,

cold coffee etc. This is one of the key factors expected to spur the growth of the coffee market

over the forecast period (2014–2019).

Highly fluctuating costs of coffee beans and several concerns regarding the caffeine content in it

are the factors restraining the coffee market growth. However, dealers in the coffee market are

using unique and effective branding techniques to promote coffee. This is another significant

factor boosting the coffee market growth.

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Geographically, the global coffee market is categorized as the Middle East and Africa, Europe,

Asia-Pacific (APAC), Latin America, and North America. Europe is the dominating region of the

global coffee market followed by the North America and APAC regions. The major players of

the global coffee market are Starbucks Corporation, Lavazza Coffee,...